Facebook has just introduced a ‘Like’ button for fan pages. This new ‘Like’ button is replacing the ‘Become a Fan’ button that we all know and have become used to.

Facebook says that, “Starting today people will be able to connect with (Fan) Page(s) by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.”

Many Facebook users have become so used to clicking the ‘Like’ button on people’s photos, videos, and statuses that they may not even notice that they are actually becoming a fan by clicking the like button. Facebook has also changed the wording on each fan page, however, to now say that 773 people like the page, for example, rather than 773 people are fans of the page. This is a smart move on Facebook’s part, because it seems like a lot of users are hesitant about becoming a fan or joining groups, but everyone clicks the like button! And Facebook knows this.

This new, non-threatening like button is going to help businesses, although once people realize that everything that they have previously ‘Liked’ is showing up on their own profile under their pages section, they may learn to start being cautious about clicking even the ever so popular ‘Like’ button.

Do you think the Like button will be more effective than the Become a Fan button? Leave your thoughts and comments below!

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